How to monetize ChatGPT and Claude plugins, GPTs and templates
Updated 14 October 2026
Short answer
You usually can't charge directly inside ChatGPT or Claude for a custom GPT or a project. Instead, sell what's portable: the instructions, knowledge files, templates, MCP servers or skills that recreate the experience, or a hosted service that the assistant connects to. OpenAI retired the original ChatGPT plugins in 2024 in favour of GPTs and newer app integrations, so build on current formats such as MCP and skills, and sell them through a marketplace or your own checkout.
What to package
- Portable instructions, plus knowledge files you have the right to share
- MCP servers or API actions that add real capabilities
- Skills or project templates that work across assistants
- A setup guide for each assistant you support
Step by step
- 1
Separate the value from the platform
Work out what makes your GPT or Claude project useful (prompts, data, tools) and package it so it runs in more than one assistant.
- 2
Use current integration formats
Build tool access as an MCP server or API and procedures as skills. These formats work across a growing number of clients.
- 3
Choose a model: template or service
Sell a one-time template that buyers set up themselves, or run a hosted API with a subscription that the assistant connects to.
- 4
Respect platform rules
Follow OpenAI's and Anthropic's usage policies, and don't ship content or data you don't have the rights to.
- 5
Document per assistant
Give separate setup steps for ChatGPT, Claude and others, with screenshots.
- 6
Sell where builders browse
List on AI-specific marketplaces and link from your GPT's description or your docs to the paid version.
Pricing guidance
- GPT or project template (instructions plus files): $9–$39
- Template with an MCP server or API integration: $29–$99
- Hosted integration: monthly subscription
- Team licences with support: $99+
Where to sell: options compared
| Option | Fees | Pros | Cons |
|---|---|---|---|
| BotAisle | 20% on paid sales; 0% on free listings | Built for AI artifacts (skills, MCP servers, workflows, bots); security review on every listing; six-language storefront; free listings allowed | Pre-launch, so no buyer traffic yet; payouts are net 30 after the month of sale |
| Gumroad | 10% + $0.50 per direct sale plus card processing; 30% on Discover marketplace sales | Very quick to set up; merchant of record (handles sales tax/VAT); well known to buyers | Not specific to AI; no security review of code; you bring most of the traffic yourself |
| Lemon Squeezy | 5% + $0.50 per sale; surcharges for international cards, PayPal and subscriptions | Low fees; merchant of record; licence keys and subscriptions built in | Checkout tool rather than a discovery marketplace; ID and business review before going live |
| PromptBase | 20% on marketplace sales; 0% via your referral link | Established buyer audience for prompts | Focused on prompts; not suited to code, MCP servers or workflows |
| Your own site (e.g. Stripe Checkout) | Card processing only (roughly 3% + $0.30); you handle tax | Full control, branding and customer data; lowest per-sale fees | You build delivery, licensing, tax compliance and traffic yourself |
Fees are as published by each provider in October 2026 and can change. Check their pricing pages before you decide. BotAisle is pre-launch: it is accepting founding creators but doesn't have buyer traffic yet.
Frequently asked questions
- Can I still sell ChatGPT plugins?
- The original plugin system was retired in 2024. Build on GPTs, current app and connector integrations, or MCP-based tools, and sell the template or service around them.
- Can I charge for a custom GPT?
- Direct per-GPT pricing isn't generally available. Builders monetise through templates, linked services or paid versions sold elsewhere.
- Do Claude skills and MCP servers work in other tools?
- MCP is an open protocol supported by a growing set of clients, and SKILL.md skills are portable files. Say which clients you have tested.
- Where can I sell these?
- On your own site, on general stores like Gumroad or Lemon Squeezy, or on AI-specific marketplaces like BotAisle, which is pre-launch and accepting founding creators.